- Anyway a consumer will experience a brand
Buying and selling channels // Distribution // Service // Transactions // Classic advertising (above the line) // Bellow the line advertising (product placement) // Advertorials // Viral adverts // Social networking (Instagram, Facebook, Twitter) // Sales staff // Point of sale.
WHAT IS THE PURPOSE OF A TOUCHPOINT?
Each individual step made in a business contains a number of touch points. These touch points are sourced when such individuals come in contact with the brand.
- The goal is therefore to ultimately have each touch point reinforce the brands marketplace promise.
IMPORTANT TOUCHPOINT RELATED QUESTIONS
- How does a brand generate customer demand?
- How are products sold within this brand?
- How do consumers use these products?
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