MAFAIR TO REGENT STREET.
Mafair is a classic shopping destination featuring some of the most luxurious shops in the industry. Mount St features contemporary brands like Celine and Balanciaga, Mount St is for the fashion forward customer who relishes in the fact he or she can afford such luxury.
I must admit, Celine is my favourite luxury brand, so I am bias but the in store appearance of Celine Mount St is an example of how an shop floor should be designed. It's simple for customers to glide through the store, warm lighting and most importantly its not invasive, its minimal, clean and elegant. Just like the brand itself. 
- A fantastic touch point for customers.St Audley St is found just off Mount St, the same pure luxurious theme continues.
LUXURY CLUSTERING
MOCHINO, BELSTAFF, VIVIENNE WESTWOOD, DONNA KAREN AND ICONIC SKETCH (the old fashion house of Dior) all sit on Conduit Street.
Each store poses a very different atmosphere inside. The variation in music, sale associate dress, staff attitude and in store lay out where the main differentiating factors.
When walking around some of the Luxury branded stores like Louis Vuitton the atmosphere was a lot colder than those like Belstaff or Vivienne Westwood. This was mainly due to the sale associate attitude. Some, like in Belstaff encourage customers to walk around and shop, whereas some make you feel unwelcome like Louis Vuitton which was a shame as the in store design was breathtaking.
Fendi was the best in store atmosphere. The main touch point within the store was the sales associate assisting us. She showed us around the entire store, explaining in detail the different collections and brand history.
NEW/OLD BOND STREET
New and Old Bond Street is iconic for its Luxury, Haute Couture presence. Brands like Chanel, Hermes, Dior, Louis Vuitton, Stella McCartney all sit along these streets.
Continuing along Old/New Bond street we came to Saville Row, one of my favourite streets in London. Saville Row encapsulates British heritage and shows off what Britain is really truly good at; Tailoring. Henry Poole (Saville row's oldest tailor), Richard James and Lavin Boutique.
The cluster featured here is one of the largest clusters amongst the streets in central London. This cluster is situated all together due to it's similar target audience. Those who have a large disposable income.
There's also a power stance associated with having a store within these streets. These brands sit where they sit because they are the optimum level of luxury and to sit next to each other is to compete with one another.
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