The High street has a price influenced direct market of customers around age 30+. This however does vary with different lifestyles and often on the brand itself. Certain brands attract a much younger audience.
GAP, Monki, Oasis, and Warehouse are all example of high street brands and due to the fluctuation in price range and styles many high street brands are edging to more of the economy segment.
High street is obviously cheaper than designer brands, but there is some elements of runway influence.
High street fashion originates from the 20th century due to mothers staying at home with their children causing disposable income to drop. This meant there was a need to cater for this type of customer, thus the birth of high street fashion. Entry level for a garment can be as little as £5.00 for an item like t shirts and basics.
The high street is deteriorating though because of a growth in online shopping. Many retailers use online retail as a main source of income. When the high street began there was as many as 250 stores, now due to the increase in online shopping and the expansion of other market segments theres as little as 70 still running.
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