Bridge Brands sit below Luxury and above high street to bridge the gap between expensive and moderate price points in fashion.
Bridge brands originated in the 1970s due to a gap in the market between both high street and luxury.
Much like the luxury segment, bridge brands are marketed to women aged 30+ with a disposable income, but the key difference is the amount of disposable income available to spend in the segment. Due to the link between both luxury and high street the target market is bigger. This is due to the change in price range and accessibility for a variety of customer.
The average price entry point is around £50.00 for a Bridge brand garment. This is a much more realistic price point than say the luxury market. Brands include, COS, Ted Baker, Joeseph, and LK Bennett. A lot of these bridge brands are owned by the same company, such as COS with HM.
The average price entry point is around £50.00 for a Bridge brand garment. This is a much more realistic price point than say the luxury market. Brands include, COS, Ted Baker, Joeseph, and LK Bennett. A lot of these bridge brands are owned by the same company, such as COS with HM.
No comments:
Post a Comment