FANTASY?
Classic interpretations of fantasy include nerdy, geeky, perhaps the genre of freaks? But fantasy has been quietly simmering under the predicability's of the fashion industry.
Neo Tolkienism is a macro trend that enables consumers and brands to embrace their inner geek, express fantasy and bring quirky life back into the creative industries.
Neo tolkienism has captivated the imagination of brands world wide and is taking a firm stance in our culture, becoming increasingly present in our lifestyle industries.
"'we' re living in a science fiction world now, seeing new technologies around us all the time, this has changed the way people about the world and opened them up to fantastical storytelling because, at the moment, we cannot tell what is real or not."
Consumers have given into the world of fantasy and the unknown after being blinded by the extensive power of the digital industries. Consumers are desperate for an escape from the predicability of the 21st century.
Neo Tolkienism isn't outlandish and extreme, it's just introducing a bit of mystery into industry. In fashion brands are already adopting this trend. Brands should divulge customers into the unknown.
People are interested by the times where there were no real distractions. It was black and white. There's a particular interest in medical ages (game of thrones). Its a world where you either live, you die, you matter, you don't. There's no distractions like mass social media, extensive technological development. - this is something industry can adopt.
No comments:
Post a Comment