FASHIONS MOVEMENTS

THE COLLABORATION MOVEMENT  

Fashion is continuously developing not only as a stand alone industry, but with other industries through collaboration. 

Brands are constantly sourcing other ways to develop new and interesting ways to encapsulate their audience. Burberry and Apple is  great example of how industries have collaborated. 

- Burberry used the iPhone 5s's iSight to photograph, video and upload their AW14 and SS14 catwalk coverage.
- Apple then published an article to announce this collaboration. This combination didn't only help Burberry with their brand it gave Apple a gateway and reputation amongst the fashion industry. 


“This collaboration celebrates our relationship and shared foundation in design and craftsmanship. We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s,” said Christopher Bailey, Burberry Chief Creative Officer. “We’re inspired by what this could mean for the future as we continue to explore the merging of physical and digital experiences.”

DIGITAL MOVEMENTS

The industry is quickly becoming increasingly Techno savvy, with instore appearance, online shopping and brand presentation all introducing new and exciting ways of communicating. With Regent street Burberry, Hollister and Gillie Hicks all introducing examples of enhancing our shopping experiences. 

(As shown, Gilly Hicks using live streaming to transport their customers to the sunny beaches of Sydney)

TACTICAL AVOIDANCE 

Starbucks, Armani, Apple, Dolce and Gabbanna all avoid paying tax. This is strategically done by owning a a much smaller company that pays a very small amount of Tax.