Wednesday, 26 November 2014

COVER LETTER




Laura Bryan
Tufnell House
Huddleston Road
London
N7 0EG

T: 07929375993
E: Lellenbryan@gmail.com

Dear Sir/Madam 

Please accept this letter and accompanying CV as my application for the internship program advertised on matchesfashion.com. With almost two years of experience working in various roles amongst the fashion industry to include, creative direction, retail, styling and visual merchandising I've developed a deep interest and ambition to pursue Fashion as a career path. Currently studying towards a BA in Fashion Promotion at Ravensbourne, this has only secured my ambitions further, developing particular interests in editing and communications.

 I've quickly seen and studied the development of the fashion industry and the progression of online shopping, an aspect I'd love learn more about. I believe rather than just being a shopping website, Matches Fashion is more of a Fashion destination whereby customers not only can shop, but they can indulge in editorial pieces, trend reports, styles guided and gift guides. I was lucky enough to secure a work placement at a graphic design studio where I quickly saw the importance of website placement, how the smallest aspect of a website like spacing and typeface are crucial. It's crucial in every website that the small things become the big things, a feature I feel Matches Fashion truly encapsulate. 

At Ravensbourne I'm constantly encouraged to engage creativity into my work and find new ways of communicating fashion, an aspect I love within the industry. When doing a work placement at Harvey Nichols Knightsbridge I was fascinated by the idea generation for the window displays, and they styling to fit the extraordinary themes. This in an attribute I feel Matches Fashion carries really well. Not only just the styling for different online editorials, but right through to trend reports and guides. I am passionate about different trends and the roots these trends are founded from. This in particular is what draws me to Matches Fashion as a fashion destination. 

The skills I have acquired through my experience in industry are all skills I feel I could not only bring to Matches Fashion, but I could develop through the internship if given the opportunity. 

Thank you for your time, 

Your sincerely, 

Laura Bryan 






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