Friday, 21 November 2014

FASHION FORWARD

The future of fashion is constantly changing. With the explosion of personal profiling online. Whether this be social media, online cookies and shopping. Whatever ones doing, someone is always watching. 

- The idea is a "stealth pocket". You put your phone into the stealth pocket and your untouchable. No one can contact you, or talk to you. You are invisible. 

But Technological developments means the fashion industry can enhance and encapsulate this development. With the explosion of online shopping and email subscription, brands are now sending out "exclusive" offers to shoppers to keep them returning to the brand. Brands are attempting to personalise online shopping by create online accounts again sending "personal" discounts and promotions. This is the future of shopping. 


Online cookies track where customers are looking and what they are searching. The item/(s) the customer looked at then conveniently pops up in various sites when online. 



MEAT PACK HIJACK is another fashion forward development. This is an app available for phones or tablet devises. A store can sign up to the "meat pack" app. The customer then can register to certain stores that use this app. This app then lets the customer know which % discount is available at that given store. Each second that goes by since viewing such discount means the amount of percentage reduces. This causes a rush to go into the store. Personalisation and excitement.


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